Finding The Right Video Company For You
So you need to hire out a video team to create marketing material, an ad or promo video, a recruitment video, some sort of video that will make you and your company proud. Let me give you some tips on how you can look like a genius when hiring out for video, and maybe even saving some money in the budget along the way.
Find someone who will ask you the right questions.
What are those questions? Well, first they should be asking you about your goals. If they don’t ask you why you are wanting a video, then get outta there real quick. If they don’t know the reason why they’re making this video you, how are they going to help you accomplish your task? They should also be asking about your budget restraints in the first meeting. This will give them an idea of the boundaries of what they can and can’t create, or even if they’re the right partner for you.
They will make suggestions & be a partner.
If you’re on the marketing team and have experience creating videos, this one won’t be as much of an issue if you’ve done the market research and know exactly what you want. Then there might be less suggestions and more focus on execution from the video team. But if you don’t know exactly what you need to accomplish or just know your goal and not what kind of video you need, then your video team partner should absolutely be the one to guide you through this process. They should take the lead and talk you through some of their suggestions on what the best video assets are for you. If they are doing this, then you are on the right track. If not, you may have to rethink who you are going to hire.
Find a team that you get along with.
There are a lot of big egos out there. Those people may be super talented, but trust us, they aren’t the only ones in a high caliber of video content creation. There are plenty of video teams that are just as talented (if not more) that are much easier and pleasant to work with. To us, a partnership is much more fun than one person taking over and shouting at everyone that there’s only one right way of doing things - their brilliant creative vision. The loudest, most confident person isn’t always the right one. Find a team you can have fun with. If you’re going to spend time with them, why not enjoy it! And when people have fun and laugh together, it opens up a highway for amazing creative ideas to flow. And really, where that’s coming from is trust. And that’s what we’d suggest is the biggest thing you look for in a video partnership. Listen to your gut and any red flags that you see along the way. You’re instincts are probably right.
Their work speaks for itself.
So if you can find a video production company that asks the right questions, can take the lead with suggestions, and people that you trust and get along with, then you should be asking them for samples of their work. The work will speak for itself. They shouldn’t have to try and sell you on how great of a video they can make. They should be able to show you what they can make. And if you like their work, it sounds like you might have a good partnership on your hands.
So there you go. You are on your way to building a great relationship with a extraordinary video production team, and your company will thank you.